Phoenix Enterprise

It fulfils the airconditioning needs of a large number of corporate commercial and residential customers and has also established leadership in the field of commercial refrigeration equipment ranging from water coolers to cold storages. The Company also offers comprehensive HVAC contractor. S.R. Enterprise other businesses include marketing and maintenance of HVAC and Air conditioner products. S.R. Enterprise primarily focuses on the corporate and commercial markets. These include institutional industrial and government organizations as well as commercial establishments such as showrooms restaurants banks hospitals theatres shopping malls and boutiques. The Company has started pursuing the residential segment with its wide range of sleek and contemporary Room ACs. In accordance with the nature of products and markets business drivers and competitive positioning the lines of business of Blue Star can be segmented as follows: